Year: 2019
Client: RMIT University

The Question:

RMIT University was launching a Bachelor’s degree in Film & Video in Vietnam for the first time. We needed a captivating and humorous video that could grab the attention of fresh Gen Z high school graduates, while still being informative about what the course offers and the career paths it opens up.

The Answer:

Think “3-act structure” meets highlight reel. In a short, sharp, witty narrative with quick-paced cuts, we ran through everything a filmmaker does: not just the glossy end product, but the process behind it, the granular, exhausting details that make this career both challenging and exhilarating.

Script

– Act 1 –

We do traditional
We do scripts,
script writing,
script revisioning,
script discarding,
and then script writing again.

We do shotlists
and storyboarding.
We do lights.
We do sound.
Camera,
slate, set, action!

We do “fix it in post”
With fast cuts,
dynamic effects,
vibrant coloring,
and finally,
rendering.

And rendering.

And rendering.

We do festivals,
We do awards,
We do experimental.

We make films.

– Act 2 –

We do commercials.
We do brands.
Big brands,
small brands,
new brands,
old brands.

We do fashion,
technology,
travel,
food,
and drinks.

We do one-hour shoots,
12-hour shoots,
24-hour shoots,

And we hurry up.
And wait.

We do infomercials,
editorials,
and teleshopping.

We do theatrical trailers,
TVC,
and public service announcements.

We do fast-paced,
slow-mo,
and even time in reverse.

We make commercials.
Really good ones.

– Act 3 –

We do digital.
We do platforms,
mobile,
tablets,
laptops,
and watches.
We do Youtube,
and Instagram,
and Vimeo,
and whatever social media comes up with next.

We do tutorials,
cooking,
and make-up,
and video logs.

We do whacky content,
serious content,
viral content,
tearjerking content.

We do documenting,
creating,
inventing,
imagining,
and re-imagining.

We do big,
and we do small.

We do focused,
and we do random.

We do whatever we can think of.
But most of all…

We do stories.
We make videos.
About humans.
About you.

Your story.
Your way.