Year: 2021
Client: Nas Daily
In 2021, Singapore became the first country in the world to serve meat-in-a-lab in their restaurants. It’s 100% meat, 100% tasty, and 0% death. And for the first time, it’s brought to the world’s attention.
I was in charge of the research and script.
Script:
This chicken nugget is worth
hundreds of dollars
and it’s very very special…
Because this chicken nugget
is 100% chicken
and 0% death!
And I’m going to be one of the first people in the world to eat it!
(Chef interaction)
As you know…
I have an office in Singapore
And this year,
Singapore was the first country in the world
to approve meat from labs!
So this restaurant right here
is the first restaurant in the world
to sell meat grown in a lab!
(Chef interview)
But first…
What the hell is meat from a lab?
And why do we need it?
It is very clear…
the demand for meat is growing
higher and higher and higher.
When people make enough money,
They start eating meat!
Steaks, chicken, or pork.
We need billions of pounds of meat everyday to feed billions of hungry people
This is how we ended up creating…
factory farms.
This is a waste of energy.
This is unnatural.
And this is full of death!
But there is a better way
to eat meat without killing an animal!
And this is exactly what these guys are doing.
(Eat Just CEO interview)
They take one cell
from a healthy chicken.
Just one chicken!
They grow the cell in a lab.
They feed it soy and corn.
They put it in a special tank.
They wait for 2 weeks,
open the tank,
and what you have…is minced meat
that’s exactly like meat you can buy in a supermarket!
(Chef interview)
And with that single cell…
You can produce an unlimited amount of meat.
Billions of kilograms of meat…
from one chicken!
(Chef interview)
This meat is free from antibiotics,
free from animal cruelty,
it’s good for the environment,
and good for your health!
(Chef interview)
And chemically,
it is literally the same as meat!
The same taste, the same texture, without any of the cruelty.
And trust me! I’m eating it!
You didn’t hear it from me
You heard it from the CEO himself.
(CEO interview)
Right now,
You can only buy this meat here in Singapore.
And it’s expensive!
But soon enough, this kind of meat
will be available everywhere!
And it will be just as cheap if not cheaper than real meat.
(CEO interview)
And when that happens…
There’s no reason why you shouldn’t choose
a better, healthier, and more ethical food option!
I’m so excited for the future!
Because in it…
You and I will eat a lot of delicious meat
Without killing a single animal.