RMIT Bachelor of Fashion (commercial)

The aim of this video is to speak to and ignite the potential students’ innate passion and desire for fashion. At the same time, it educates the parents that fashion is a hard-working, thriving industry with a lot of career paths both local and international.

The story is told through 3 modules: Design & Product Development, Retail & Merchandise, and Marketing & Communication. Through them, it highlights fashion as something that exists in all facets of life, as well as being a sustainable business.

I was in charge of the concept and script development of this project.