FWD Vietnam Insurance Plan (commercial)

I was in charge of the concept development and script writing for this humorous short commercial for FWD’s new insurance plan.

Most Vietnamese people are very careful to protect themselves against the many things that they need to face daily: From wearing helmets to exercising every morning.

But when it comes to health issues like Cancer, they tend to leave things to ‘fate’, to ‘God’s plan’.

We want to show that taking steps to protect yourself against Cancer is just common sense, like wearing masks on the streets. It’s simple, and necessary.

You can’t just leave it to ‘God’s plan’.
This is your life, and therefore, YOUR PLAN.